Advertising & Sponsorships Our mission is to help brands make an impact in the Christian World. "God has given us two hands, one to receive with and the other to give with." - Billy Graham July August Back to School September *Christian College Fair Edition October Pastor Appreciation Month November *Thanksgiving Edition *Nonprofits and Foundations December *Christmas Edition *Faith Leaders The Good News Media Group endeavors to be on the forefront We listen and respond to our audience’s demands for a more interactive digital media and audio. Editorial Calendar 2023 For more information call 954.564.5378 or visit www.goodnewsfl.org Items listed in red are annual editorial sections. January Legacy Famlies February Love and Heart Month March Lent St. Patrick’s Day April *Summer Camp Edition Easter May *Women of Distinction Mother’s Day Foster Care Month June *Graduation Edition Father’s Day * Summer Travel Family
WELCOME 3 Integrity and ethics - These are the hallmarks of a successful business. Customers crave companies they can trust who treat them fairly, keep their promises and care about quality work. These values embody the core of our objectives here at the GOOD NEWS. Leslie J. Feldman GOOD NEWS Publisher Largest Christian Newspaper in America For more information call 954.564.5378 or visit www.goodnewsfl.org We’ve made it our goal to inspire individuals and businesses in the South and Southwest Florida community to draw near to God and extend his precepts to every aspect of their lives. By promoting Spiritual growth, we’re partnering with businesses and ministry leaders poised to positively impact this community - people of growth and in uence. We’ve developed a reputation over the past 20 years of providing uplifting content on issues By partnering with the Good News, you have the opportunity to reach a unique niche that consists of more than 110,000 readers in Southeast Florida and 45,000 in Southwest Florida in both digital media and print. We’d like to welcome you to join our passion and promote your business with those who share this vision. Let’s make a di erence together.
OUR VALUE 4 5,800 2,700 80%
WORD ON THE STREET 5 Good News Readers Survey Responses Received Between March 5 and April 24, 2020 was an online survey as well as surveys mailed in to the Good News 1. How frequently do you read the Good News? Each Month 78% Most Months 16.4% Occasionally 5.4% 2. Do you read the Good News? Print edition 41.1% Digital on-line 15.1% Both, print andon-line 43.8% 3. Where do you see The Good News? In churches 36.99% At vendor locations 28.8% Both, churches and vendor locations 34.2% 4. Do you receive the Good News in the mail? Yes 38.4% No 61.6% 5. Does your church or your business display the Good News for you and others to pick-up a copy? Yes 69.9% No 30.1% 6. If your church or business does not display the Good News, would you like them tomake it available? Yes 75.7% No 24.3% 7. Do you feel you get a personal benefit from reading the Good News? Yes 98.6% No 1.4% 8. What monthly features do you read or enjoy? Perspective; Stephan Tchividjian 67.1% Insight; Rob Hoskins 39.7% Church United; Edwin Copeland 35.6% Village Hymns 41.1% Parenting; Dr. Bob Barnes, Torrey Roberts 56.2% Apologetics; Pastor Tommy Boland 41.1% Lifepoints; Dr. Gary Hewins 23.3% enGage; Dr. Warren Gage 45.2% Live The Life; Lisa May 45.2% Front Cover Feature Article 86.3% 9. What categories do you find helpful? "Out and About" “featuring charities and events” 72.6% GOOD NEWS WANTS TO KNOW; (75Community Leaders answer topical questions) 76.7% Local News 56.2% Movies; (Stanley Goldenberg reviews Christian films) 50.7% GN 4 Month Calendar of Events 57.6% GN Monthly Calendar of Events 49.3% Classifieds 46.6% 10. Do you like the GoodNews and find it enlightening? Yes 100.% No 0% 11. Would youmiss theGoodNews if it ceased toexist? Yes 100% No 0% 12. Would you or your business like to learn more about marketing opportunitieswithin the GoodNews? Yes 20.5% No 51%
ON LINE ADVERTISING 6 For more information call 954.564.5378 or visit www.goodnewsfl.org MAXIMIZE WEB PRESENCE 5 REASONS TO GO ONLINE Advertising your business online at GoodNewsFL.org is a great way to get noticed and to drive traffic to your website. With over 20,000 unique visitors to our website monthly, your advertising message reaches a fresh audience extending beyond the printed pages of the Good News. • GN website expands coverage • 21,000 unique visitors MONTHLY • Strategicly targets audiences • Affordably reaches further • Immediately engages the community • Provides optimal branding SEARCH ENGINE RANKING Rise to the top in search engine ranks by advertising in GoodNewsFL.org, an authoritative website that appears on the first page of Google from a multitude of keywords. Linking your website on the Good News increases the PageRank score so your site can be found more easily and cultivates more hits from potential customers. BRANDING Develop name recognition by positioning your business in print and online. A potential customer needs to spot your brand at least nine times before making the decision to do business with your company. Presenting a consistent, monthly presence in South Florida’s largest and most respected Christian newspaper establishes your businesses as a respectable resource readers can trust a source to which they will confidently turn. 30 i i i monthly 3
OTHER FORMS OF ADVERTISING 7 ADVERTORIAL Want to tell your business story? You provide the content; we provide the space. An advertorial is extended newspaper text within a paid ad space that furnishes the reader with an in-depth opportunity to learn more about your business or the services you offer. Not a writer? Our writing staff can assist upon request. INSERTS If you really want to be “IN” the paper, consider inserts ... one of the most effective ways to “stick” in a person’s mind. • Coupons • Flyers • Response pieces EMAIL MARKETING • Dynamic emails • Custom designs • Target market advertising • Statistical reports available For more information call 954.564.5378 or visit www.goodnewsfl.org • REACH OVER 11,500 CONTACTS * Accurate as of 9/16/ 2022
SOUTHEAST FLORIDA Good News (Digital And Print) Monthly 8 For more information call 954.564.5378 or visit www.goodnewsfl.org Ad Size 12 Months 6 Months 3 Months 1/15 Page $188 $199 $225 1/10 Page $235 $249 $282 1/8 Page $289 $306 $347 1/6 Page $346 $367 $415 1/5 Page $381 $404 $457 1/4 Page $530 $562 $636 1/3 Page $592 $628 $710 Side Bar $727 $771 $872 1/2 Page $871 $923 $1.045 Full Page $1,586 $1,681 $1,904 Back Page $2,400 $2,544 $2,880 1/4 1/8 1/15 Side Bar 1/5 1/2 1/15 1/10 1/3 1/6 EFFECTIVE ADVERTISING: We live in a colorful world! Color draws the eye into an ad and evokes emotion. Studies show that color ads are remembered 85% more often than black and white ads. All rates are per month Pembroke Pines, Weston, Davie, Fort Lauderdale, Sunrise Coral Springs, Boca Raton, Deerfield Beach, Pompano Beach AD SIZES Full Page . . . . . . . . . . . . . . . . . 9.75” x 12” Back Page . . . . . . . . . . . . . . . . 9.75’ x 10” Side Bar . . . . . . . . . . . . . . . . . . . .4” x 12” 1/2 Page . . . . . . . . . . . . . . . .9.75” x 5.75” 1/3 Page . . . . . . . . . . . . . . . .9.75” x 3.71” 1/4 Page . . . . . . . . . . . . . . . 1/5 Page Horizontal . . . . . .5.817” x 3.75” 1/5 Page Vertical . . . . . . . .3.75” x 5.817” 1/6 Page . . . . . . . . . . . . . .9.717” x 1.833” 1/8 Page . . . . . . . . . . . . . . . . . .3.817” x 4” 1/10 Page . . . . . . . . . . . . .5.817” x 1.933” 1/15 Page Horizontal . . . .3.817” x 1.767” 1/15 Page Vertical . . . . . .1.817” x 3.833” 4.75” x 5.75”
4 posts between 1 p.m. and 6 p.m. 4 posts between 9 a.m. and noon 4 E-mail newsletters delivered Thursdays at 8 a.m. PACKAGE #2 - TUESDAYS 4 posts between 1 p.m. and 6 p.m. 4 posts between 9 a.m. and noon 4 E-mail newsletters delivered Thursdays at 8 a.m. PACKAGE #3 - THURSDAYS 4 posts between 1 p.m. and 6 p.m. 4 posts between 9 a.m. and noon 4 E-mail newsletters delivered Thursdays at 8 a.m. PACKAGE #4 - FRIDAYS 4 posts between 1 p.m. and 6 p.m. 4 posts between 9 a.m. and noon 4 E-mail newsletters delivered Thursdays at 8 a.m. SOCIAL MEDIA CAMPAIGNS 9 For more information call 954.564.5378 or visit www.goodnewsfl.org Boost Your Results! Reach 53,000 faithful GOOD NEWS followers Via Facebook, Twitter and our weekly E-mail Newsletter JUST $600 PER MONTH (50% discount when bundled with digital monthly edition) Choose one of four packages GoodNews Website Your Ad will appear each day in ten (10) separate location’s within content copy 728 x 90 leaderboard (iab and Google Adsense) . . . . . . . . . . . . . . . . . . . . . . . . . $6 per day 636 x 130 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 per day 300 x 250 medium rectangle (iab) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10 per day 300 x 600 half page, large skyscraper (Google Adsense) . . . . . . . . . . . . . . . . . . $12 per day PACKAGE #1 - MONDAYS Social Media Ad Sizes: Facebook & Twitter...1200 X 630 pixels, Instagram 1080 X 1080 pixels AVAILABLE IN PACKAGES OF 90 DAYS, 180 DAYS & 360 DAYS
SOUTHWEST FLORIDA 10 For more information call 954.564.5378 or visit www org Ad Size 3 Issues 1/15 Page $135 $150 1/10 Page $162 $180 1/8 Page $180 $200 1/6 Page $225 $250 1/5 Page $261 $290 1/4 Page $333 $370 1/3 Page $427 $475 Side Bar $495 $550 1/2 Page $600 $660 Full Page $990 $1,100 Back Page $1,800 $2,000 1/4 1/8 1/15 Side Bar 1/5 1/2 1/15 1/10 1/3 1/6 EFFECTIVE ADVERTISING: We live in a colorful world! Color draws the eye into an ad and evokes emotion. Studies show that color ads are remembered 85% more often than black and white ads. All rates are per AD SIZES Full Page . . . . . . . . . . . . . . . . . 9.75” x 12” Back Page . . . . . . . . . . . . . . . . 9.75’ x 10” Side Bar . . . . . . . . . . . . . . . . . . . .4” x 12” 1/2 Page . . . . . . . . . . . . . . . .9.75” x 5.75” 1/3 Page . . . . . . . . . . . . . . . .9.75” x 3.71” 1/4 Page . . . . . . . . . . . . . . . 1/5 Page Horizontal . . . . . .5.817” x 3.75” 1/5 Page Vertical . . . . . . . .3.75” x 5.817” 1/6 Page . . . . . . . . . . . . . .9.717” x 1.833” 1/8 Page . . . . . . . . . . . . . . . . . .3.817” x 4” 1/10 Page . . . . . . . . . . . . .5.817” x 1.933” 1/15 Page Horizontal . . . .3.817” x 1.767” 1/15 Page Vertical . . . . . .1.817” x 3.833” 4.75” x 5.75” Naples, Bonita Springs, Estero, Lehigh Acres Fort Myers, Cape Coral 6 Issues Issue Good News (Digital And Print) Monthly
DETAILS CALENDAR EVENTS Caution: Reading our calendar may cause extreme scheduling! If you are a church or ministry with 501(c)3 designation, posting events is FREE. Just get your event description to us by the 14th of the month. Post it online at www.goodnewsfl.org/ calendar and we will try to get it in (first come, first serve. So no guarantees). Be sure to include all the details: event summary, location, date, time and any cost. DEADLINES Sometimes we have to say no, but usually only after the deadlines listed here. However, just as our Lord is gracious, sometimes we can extend grace as well. Just don’t push it! All dates are for the next month’s issue. ADS - the 12th of the month CALENDAR - the 14th of the month ARTWORK - the 15th of the month BRING US GOOD COFFEE - welcome any time! If you miss a deadline, we have found that coffee helps us work harder to get those last minute things in the paper. For more information call 954.564.5378 or visit www.goodnewsfl.org 11
DISTRIBUTION 12 CLICK HERE More than 600 locations in South Florida Plus over 3100 copies mailed to monthly subscribers!
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